Icon Scores Big at AirVenture

The company went back to the drawing board last year on the wing of the A5, a process that led to a new, cuffed wing that Icon says is nearly “unspinnable.” Icon made the first flight of an A5 with the new wing — which folds for easy storage and transport — just before AirVenture.

For the show, the company lowered its deposit to just $2,000, down from $5,000, and employed packs of salespeople who eschewed the traditional soft sell of airshows for an in-your-face no-holds-barred sales pitch. Last week Steve Pope detailed the carnival-like experience in the Icon tent in his blog, Fly by Wire.