First Day at the Office for New Boeing CEO

"Restoring trust starts with meeting our commitments, whether that’s building high-quality, safe commercial aircraft, delivering on defense and space products that allow our customers to meet their mission, or servicing our products to keep our customers running 24/7,” Ortberg’s message said. “It also means meeting our commitments to each other and working collaboratively across Boeing to meet our goals. People’s lives depend on what we do every day, and we must keep that top of mind with every decision we make."

Boeing's reputation took a tumble in the wake of the 2018 and 2019 737 Max crashes that were attributed to a design flaw, resulting in a 20-month FAA grounding of the aircraft and the January 2024 loss of a door plug during an Alaska Airlines flight.

The latter has been the topic of two days of hearings before the National Transportation Safety Board. NTSB Chair Jennifer Homendy noted that the agency still needs to determine how the jet (Alaska Airlines Flight 1282) left the Boeing factory in Renton, Washington, missing four crucial bolts that held the door in place.

Ortberg will be based in Seattle, stating that it is important to be close to the place where the bulk of Boeing’s aircraft are made. William Boeing, the founder of the company, chose the Puget Sound because the first airplanes were made of spruce, and the area was rife with spruce forests. When aircraft manufacturing turned to metal, Boeing adapted, creating Washington factories in Everett, Renton and Seattle.

In 2001 when Boeing moved its headquarters to Chicago, and later Virginia, many industry experts suggested the aerospace giant's focus had shifted from turning out quality products to increasing profit, even if it meant cutting corners. They also predicted that having the headquarters so far from the main factories would result in a degradation of product quality.

Ortberg announced he would be spending his first day on the job on the factory floor in Renton, "talking with employees and learning about challenges we need to overcome, while also reviewing our safety and quality plans."

Ortberg, who brings more than 30 years of experience to his new role, vowed to be transparent with Boeing employees.

"Soon I’ll be visiting many of our sites and I look forward to meeting with teammates around the world," his message to employees said. "In speaking with our customers and industry partners leading up to [Thursday], I can tell you that, without exception, everyone wants us to succeed."

In addition to winning back the trust of the air traveling public, Ortberg will be faced with improving Boeing's financial situation. The 737 Max crashes and door plug accident have sent the company’s stock prices into a nosedive.