FLYING Acquires ByDanJohnson.com, Launches ‘Affordable Aviation’
The new media brand is the company’s latest acquisition and will be dedicated to covering light-sport aircraft, sport pilot-eligible kit aircraft, and ultralights.
FLYING Media Group, publisher of FLYING magazine, is launching Affordable Aviation, a new media brand dedicated to covering light sport aircraft (LSA), sport pilot-eligible kit aircraft, and ultralights.
ByDanJohnson.com, a website dedicated to news and media coverage of the LSA and affiliated categories, will be rebranded as AffordableAviation.com. In addition, all of the historical content found on ByDanJohnson.com now will soon be housed on FLYINGMag.com, as part of our Affordable Aviation coverage.
Craig Fuller, CEO of FLYING Media Group, said of the acquisition, “Most importantly, AffordableAviation.com will be led by Dan Johnson. For 20 years—an eternity in internet time—Dan has led the recreational aviation industry with original content in written, graphic, and video formats. Throughout the transition, Dan will continue to produce fresh written and video content. Look for AffordableAviation.com to provide coverage of the LSA market, aircraft, and updates on the FAA’s proposed Modernization of Special Airworthiness Certificates—or MOSAIC—rulemaking.”
Johnson said, “From a front-row seat, I have witnessed and reported on the birth of three aviation sectors—hang gliders, ultralights, and LSA. My work has spanned an exciting, ambitious period in worldwide aviation, and I am excited about the new opportunities that will be possible as part of FLYING.”
Fuller added, “The LSA category is the most exciting part of the aviation industry, offering affordable access to some of the most advanced general aviation aircraft in the market. With the changes expected under MOSAIC, we expect an explosion in new aircraft models, innovative technology, and more affordable offerings for pilots and aircraft owners. Affordable aviation is coming to general aviation and FLYING Media Group plans to capitalize on this opportunity by providing far more coverage and content related to the category, across all of our channels.”
The integration of FLYING Media Group’s channels also includes incorporating content from Affordable Aviation into the print edition of FLYING. In addition, more than 2,000 articles with tens of thousands of photos—as well as many other content features—will be moved to Affordable Aviation over the next few months. Finally, a special section of FLYING’s new aircraft marketplace, Aircraft for Sale, will feature aircraft that meet the definition of Affordable Aviation.
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