Texans Push Back on Amazon’s Proposed Drone Delivery Expansion

In a letter to the FAA penned by John Nichols, the mayor of College Station, Texas—one of two locations where Prime Air began flying in 2022—on behalf of the city council he urged the regulator to deny a request that would more than double the service’s range. The mayor cited noise concerns from residents as the chief factor guiding the city’s position.

College Station has become a critical hub for Prime Air, which has struggled to get its drone delivery service off the ground. The city was intended to be one of two key launch markets in addition to Lockeford, California, but the latter service was shuttered in April after a less-than-stellar performance in a little more than its first year.

That leaves College Station as the sole market for Prime Air operations, and Amazon recently bolstered the service by adding on-demand delivery of prescription medications for the flu, asthma, pneumonia, and more. The e-commerce giant is also looking to bring drones to the Phoenix metro area in Arizona and has teased an international expansion to the U.K. and Italy.

Last year, Prime Air unveiled its MK30 drone, which is rangier, quieter, and more durable than its current MK27-2. To integrate the new model into its Texas fleet, the company submitted a draft supplemental environmental assessment to the FAA summarizing the MK30’s potential impacts on College Station residents.

Since the new model can fly in light rain and more extreme temperatures than the MK27-2, Amazon proposes operations 365 days per year, an increase from 260. Flights per day would increase from 200 to about 470 and would take place between 7:00 a.m. and 10:00 p.m. CT, removing an FAA restriction limiting flights to daytime hours.

Under the proposal, the company’s operating area would expand from 43.7 to 174 square miles. The expansion to 43.7 square miles happened earlier this year, when the FAA granted Amazon approval to fly its drones where its pilots cannot physically see them. Comparable waivers have been handed out to competitors such as Zipline, Alphabet’s Wing, and UPS’s Flight Forward, similarly allowing those companies to expand their service areas through remote operations.

If approved, the lighter restrictions would allow Prime Air to fly more than 170,000 operations per year in College Station with the MK30, compared to 52,000 with its current model.

Nichols said that the city is excited to be one of the few in the U.S. to host a drone delivery service. But that came with a caveat.

“While the city is supportive of Amazon Prime Air’s efforts, we do not support their request in its entirety,” Nichols wrote. “Since locating in College Station, residents in neighborhoods adjacent to Amazon Prime Air’s facility have expressed concern to the city council regarding drone noise levels, particularly during takeoff and landing, as well as in some delivery operations.”

According to Nichols, residents “have continued” to voice concerns regarding Prime Air’s planned expansion, worrying that the noise will only worsen. The mayor added that the expanded service area could extend beyond the city’s commercial zoning district, which is intended to limit commercial spillover into residential neighborhoods.

“Due to the level of concern from residents, the city would ask to delay the increase in service levels relating to the number of deliveries, as well as the expanded operation days and hours, until additional noise mitigation efforts are implemented by Amazon Prime Air,” Nichols wrote.

Nichols did offer support, however, for the introduction of the MK30, which is expected to be 40 percent quieter than its predecessor. It is unclear whether the new drone would represent sufficient “noise mitigation efforts” in the city council’s eyes, though Nichols said it would have a “positive effect” on residents’ displeasure.

The comment period for the environmental assessment closed on Friday, and the city and Prime Air will now have to wait for the FAA’s decision. Amazon is also awaiting comments and a final decision on a draft environmental assessment for its planned Arizona service.

Should the proposed expansion be rejected, it would represent yet another blow for Prime Air, which so far has not delivered on former CEO Jeff Bezos’ prognostications more than a decade ago.

In that time, competitors such as Zipline and Wing have risen to the top of the young industry—each of those firms has completed multiple hundred thousands of drone deliveries, including outside the U.S.

Prime Air’s future prospects may be bolstered by the MK30, which promises to address some of the company’s problems: namely range, excessive noise, and limitations on deliveries in inclement weather.

Amazon is not the only drone delivery provider contending with unhappy customers. Earlier this month, a Florida man was arrested for shooting down a Walmart delivery drone he said was flying over his house.

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