Shark Blimps are Prowling Both Coasts

Vistas from vacations in national parks. 

Cats watching television. 

And blimps painted to look like giant sharks roaming the skies. 

If you are on the East or West coast you may have a chance to see the latter as the Discovery Channel has launched shark blimps on both sides of the country to see which coastline has the greatest appreciation of its Shark Week programming, and is willing to prove it with an image and a hashtag. If you see the shark blimp overhead, grab a video or a picture of it and post it to social media with location appropriate #WestShark or #EastShark.

Discovery Channel first debuted Shark Week in 1988 as a mid-summer marketing push to draw viewers by highlighting one of the ocean’s most feared predators. It also celebrated conservation efforts related to sharks. It’s evolved into an annual pop culture tradition. This year’s Shark Week runs from July 24 to July 30.

The Shark Week Blimp hashtag battle is continuing through the month of July as these fierce-looking airships prowl the coastline. As of today, #EastShark is winning.