Starving on Super Bowl Sunday? Dallas Residents Can Order Free Snacks by Drone

This weekend, residents of Frisco, Texas—a suburb of Dallas-Fort Worth—can order game day goodies via the sky through a partnership between PepsiCo and Wing, the drone delivery arm of Google parent Alphabet. The partners are offering “Party Packs” containing Doritos chips, Tostitos dips, and Pepsi Zero Sugar soda, free of charge.

Wing’s drone delivery service is fully electric and highly automated—the company gave FLYING a peek behind the curtain last year.

Frisco residents can check the Wing app to see if their address is eligible for delivery and place orders on Saturday and Sunday. With the push of a button, a Wing drone will ascend to about 150 feet and fly at around 65 mph to the customer’s address. The container holding the snacks and drinks locks in place to prevent spillage.

Once the drone arrives, it lowers its cargo from the sky on a tether. The entire process takes less than 30 minutes.

“From there, any fumbles are on you!” Wing said in a blog post.

The promotion is one of many ways Wing has taken advantage of its privileges in Dallas-Fort Worth, where the FAA last year lifted key restrictions for the company and competitor Zipline. In December, for example, it offered 15-minute-or-less deliveries of holiday gifts in partnership with local malls.

Meanwhile, the FAA designated the area around Caesars Superdome in New Orleans—where Super Bowl LIX will take place Sunday—as a “No Drone Zone.” A temporary restriction within 1.5 nm and 2,000 feet altitude of the stadium will begin at 1:30 p.m. CST, expanding to 30 nm and 18,000 feet between 4:30 p.m. and 10:30 p.m. Drone restrictions in the city’s downtown area have been active throughout the week and will continue Friday and Saturday. Pilots who enter the airspace could be fined up to $75,000, have their drone confiscated, or face criminal charges.

The FAA will also create a temporary flight restriction (TFR) for all aircraft near the stadium Sunday, permitting only approved flights.

According to the Super Bowl LIX flight advisory, the U.S. Department of Homeland Security (DHS), Department of Justice (DOJ), and Department of Defense (DOD) could jam or take down drones that violate the restrictions. With rising numbers of drone incursions at U.S. sporting events—including marquee NFL games—and a spate of reported drone sightings across the U.S. Northeast, federal and local officials are pushing for increased authority to thwart rogue aircraft.

At a congressional hearing on Thursday, policymakers and industry groups such as the Commercial Drone Alliance reiterated the desire for takedown authority to be expanded beyond the federal government to local law enforcement and public safety agencies.

Like this story? We think you'll also like the Future of FLYING newsletter sent every Thursday afternoon. Sign up now.

Here's a quick look at some of the leading drone choices for 2025: