Textron Announces SustainableAdvantage Carbon Offset Program for Turbine Aircraft Customers

The company will collaborate with 4AIR to provide comprehensive carbon monitoring and reporting.

Textron Aviation is offering carbon-offset programs to its turbine customers. [Courtesy: Textron Aviation]

Textron Aviation on Tuesday announced a new carbon-offset program called SustainableAdvantage, which provides another option to aircraft owners for reducing their carbon dioxide emissions.

The new program, in which Textron Aviation collaborates with aviation sustainability company 4AIR, is scheduled to begin in January 2024. Under SustainableAdvantage, which will be available to eligible customers who own and operate Cessna, Beechcraft, and Hawker turbine aircraft, customers will receive factory-direct support, maintenance, and modifications from Textron through its global network of service centers.

“Owners have increasingly become interested in solutions that mitigate the carbon footprint of operating their aircraft,” said Brad White, Textron Aviation’s senior vice president of global parts and programs. “SustainableAdvantage provides them the opportunity to have a seamless option to offset their carbon emissions through a Textron Aviation approved program and supplier.”

SustainableAdvantage will connect owners to 4AIR, a pioneer in offering comprehensive sustainability solutions for business aviation. These include carbon offsets that reduce emissions elsewhere and can be claimed against the carbon footprint of operating aircraft.

“Our relationship with Textron Aviation acknowledges the many strides we have made in the industry to make sustainability more accessible,” said Nancy Bsales, chief operating officer of 4AIR. “We are excited to provide Cessna, Beechcraft and Hawker owners with sustainable solutions that address and meet their environmental commitments and goals.”

For owners who choose to join SustainableAdvantage, 4AIR will provide an annual report documenting their offset purchases. 4AIR also offers monitoring and compliance reporting requirements for the Carbon Offsetting and Reduction Scheme for International Aviation (CORSIA) and the European Union, French, and United Kingdom Emissions Trading System (ETS).

Jonathan Welsh is a private pilot who worked as a reporter, editor and columnist with the Wall Street Journal for 21 years, mostly covering the auto industry. His passion for aviation began in childhood with balsa-wood gliders his aunt would buy for him at the corner store. Follow Jonathan on Twitter @JonathanWelsh4

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